This project, made by Madeleine Holbek Boldsen and I, explores how a sketch-based collection of 14 garments can be designed and presented in a fictional fashion show during Copenhagen Fashion Week to communicate and promote a more sustainable consumption culture among young women. By combining theories from Kristine Harper, Erving Goffman, Else Skjold, and Johanne Stenstrup with design processes and audience analyses, the project develops designs that balance aesthetic durability, identity expression, and sustainability. The collection is created with a focus on ESPR principles and deadstock materials and targets young women aged 20–30, who are characterized by both high clothing consumption and growing environmental awareness. Focusing on clothing as a visual tool for self-expression, durability, and flexibility, the collection aims to reduce the need for overconsumption. The fictional fashion show serves as a platform to communicate messages about sustainable consumption and inspire more conscious, long-lasting consumer choices.
In this project, we each created a garment, starting from the design phase to the final construction. I designed a vest that can be adjusted at the waist and the back. I worked with the theme of duality, aiming to create something that can complement an already existing wardrobe through versatile styling. Additionally, I wanted to create a piece that supports the exploration of identity through clothing.
